Mobile Analytics

How Session Length Distribution Shapes Mobile Product Design Strategy

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How Session Length Distribution Shapes Mobile Product Design Strategy

An average session length of eight minutes sounds useful until you discover that half your users leave within two minutes while a smaller group stays for 25. Those users are having very different product experiences, yet the average quietly mixes them together. Session Length Distribution gives product teams a much clearer view of how people … Read more

How Tutorial Completion Bias Distorts Mobile Onboarding Analytics

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How Tutorial Completion Bias Distorts Mobile Onboarding Analytics

A tutorial completion rate of 80% can look fantastic on a dashboard. But what happens if your deeper analysis only studies those players who actually reached the final tutorial step? That is where How Tutorial Completion Bias becomes an important analytics problem. Players who finish onboarding are usually more motivated, patient, technically successful, or already … Read more